The Wade’s World Foundation provides support to community-based organizations that promote education, health and social skills for children in at-risk situations. Recognizing the desperate need to increase the literacy rates of the children of Chicago, Dwayne Wade and his charitable foundation partnered with By The Hand Club for Kids to launch the program Reading Takes You Far, to put a book in the hands of every child.
We provided creative concept refinement and design for transit materials, advertising, Literacy Day events support, mobile readers and an array of promotional items.