Mercy Hospital has been keeping Chicago healthy for over 160 years. Because of the changing demographics surrounding the hospital, Mercy required a new approach to their messaging and a refined brand expression. We worked with Mercy to revamp their image to become recognized as the health provider of choice in its evolving service area, as well as to increase market share. Since 2002, we have developed ongoing cross-platform communications for Mercy.
For this heart screening micro site, we developed case studies of past patients matching them with the various screening levels offered to prospective patients—functioning as a quick guide showing which screening is best suited for them. The dedicated site helped educate patients quickly and lead to an increased volume of heart screenings.